It may seem a bit trite and cliched, but the customer always needs to come first in any type of business. Dealing with affiliate marketing via the Internet, this holds especially true. There is a ton of competition out there, even in the smaller niches, and failing to treat your affiliates with respect and dignity will ensure that you don’t have affiliates for long at all. Use the advice below to help you treat your affiliates a little better.
Becoming the merchant rather than the affiliate is a big step, and as such you need to perform business in a completely different way. As an affiliate, you don’t want to hound customers with emails and updates. But as the merchant, you should always seek to stay in contact. Your affiliates need to remain apprised of any changes, either happening now or potentially, and you need to check their progress regularly and ask if they need assistance.
One of the biggest reasons to stay in contact, as the above tip suggests, is that your affiliates may need help. Well, if you miss out on the contact, you may miss an important question. So constantly check your email to ensure that you’re not missing any questions. An affiliate could be in contact with a potential customer but needs some linking info to close the deal. If you’re not available, there goes a sale. Set your email to alert you of any new messages.
Every businessperson needs to set goals, and this is definitely true in affiliate marketing. If you don’t have goals and don’t relate them to your affiliates, you’re never going to reach any real level of success. If you want to move X number of products or recruit X number of signups, this is something your affiliates need to be aware of if you want them to help you reach these goals.
Although you may be offering a fair commission to your affiliates, it’s always that extra bit of money on the table that creates more effort. A person could make a salary of a million dollars a year, but if they receive a nice bonus for going above and beyond, they will still strive for that bonus. So remember to offer some great bonuses to your affiliates in order to add some incentive. The more incentive they have, the harder they’ll work.
How will you know where your product stands with the public and specifically with your affiliates unless you’re asking? You can’t just guess here. You’ll probably be guessing wrong. So remember to ask your affiliates to leave you feedback about the products they’re selling and about your service overall. Encourage honesty so that you’ll know where to change and why to change.
Acting as the merchant rather than the affiliate is a completely different ballgame. You’re responsible for the reputation of your products and for the happiness of your affiliates. It’s a big job to take on, so make sure you’re ready for it before you get started.