Whether it’s a formal or informal agreement, using established relationships to promote one another can be a good way to expand your affiliate marketing efforts. Use the suggestions below for arranging reciprocity between you and other businesses.
Determine what your site has to offer before proposing that someone carries links to your sites in exchange for you referring people to their site. Especially if you’re a smaller or newer business enterprise than the person you’re approaching, you’ll need to have substantive reasons that another person should refer potential customers to you.
Gather objective data to support your proposal that you and another business swap recommendations. You can consider how much traffic your site currently gets or you can discuss planned webinars where you’ll agree to incorporate a recommendation for a business. Regardless of the strategy you intend to employ, you should have a concrete list of marketing benefits the business can achieve by hooking up with you.
Your network will help determine who you use to help publicize your business and whose business you’ll publicize. Consider who you know in your industry and determine your relationship with those contacts in terms of whether you’d consider proposing that they carry links to your site on their online materials in exchange for you mentioning their business on your site.
Make certain that you don’t overreach in terms of managing family and friends who generously offer to carry your business link on their sites. While your business persona may contribute to your business success, when you are dealing with family and friends it usually is not wise to focus on business if it results in ignoring the closeness of the relationship. Plan on being appreciative of the help they provide by simply carrying your link or other marketing material rather than intending to take over and advise them on how to improve traffic to their site in order to help your business.
If you’re unsure of how long you’d like to recommend another business in terms of carrying a link to their website on your online material, consider alternatives such as having the business owner as a guest speaker or blogger in exchange for that business promoting your business sites.
Always maintain the relationship over money when you’re engaging in mutual recommendation. Even if the other person’s site goes down or economic challenges make their online materials less than optimal, never disengage from an agreement to publicize each other’s marketing information or material based on your belief that your business is of a higher quality than the other person’s.
Do not rate the relationship you establish when you agree to a reciprocity arrangement in terms of whether you’re getting a better deal or whether the other business is getting a better deal when you agree to carry one another’s links. Preserving relationships matters more than feeling like you’re getting your money’s worth out of a relationship where you and another business owner agree to recommend one another.
The people you know can be crucial to creating effective affiliate marketing strategies. Use the tips above for creating affiliate marketing relationships with the people you know.