If you have a product or service to sell on the Internet, using affiliates can greatly increase your sales totals. You do have to pay the affiliates a percentage for bringing traffic your way, but a percentage of a sale is better than zero. Use these tips to find the best affiliates to work for you.
Make sure that you screen everyone who wants to be an affiliate. Run an Internet search on the name of the person, the website and the blog. Check out websites like Ripoff Report and the Better Business Bureau. If something smells fishy, you can always say no. Make sure that this person is as good as he says he is before letting him attach himself to what you are selling. Remember that your product is your name; only let quality people represent that product to the outside world.
Spam is a good way to send your product or service to the bottom of the online ocean. Don’t let your affiliates send out spam email messages to potential customers. If you do, and your name gets stuck in spam filters, you will never be able to recover — you’ll have to start over with a whole new domain, and possibly a whole new product or service. Spam worked ten years ago; now it is just a way of telling people that you are too lazy to work professionally.
Tracking software is available for free — but you get what you pay for. Buy the top of the line tracking applications so that you know what your affiliates are doing. Again, they are carrying your name and reputation around and selling it for you. Yes, you’re paying them a percentage, but you have a vested interest in knowing that they are using your name appropriately. Track what goes on to see who is working hard — and who is hardly working.
Pay your affiliates when you say you will — if not more quickly. You’ll have members who are devoted to your product or service and will work harder to please you. If you are late, or if you pay short, then people will not trust you. They’ll work harder for their other products, leaving yours on the back burner. You didn’t get into the Internet sales business to cheat people or to make people mad, right? You got into it to make money. So did they, so pay them on time or early, and pay them what you promised them.
If you behave ethically, even though it ends up being more expensive, you will find that your quality of life is better over time. Cheating people, hiding from them and lying to them, even online is a dirty way to live. Don’t be dirty. Instead, develop a reputation for being honest and upright in your business, and you will build a successful network over time.
Making affiliate work for you might seem intimidating. It doesn’t have to be. Use these steps to make it work for you today.