If you feel like you’ve already taken advantage of available software and affiliate agreements that support other companies’ advertising on your sites, then perhaps you’re not looking to increase your affiliates for 2013, but would like to improve your revenue from affiliate marketing in another way. Use the strategies below to strengthen your existing affiliate marketing connections for 2013.
Determine whether you believe you could be making more from particular ads your sites are carrying based on estimates provided by other advertisers and the business itself. If you’re earning next to nothing from carrying someone else’s business information, you should always consider whether your results are typical or whether there might be another reason that you’re not earning as much on average as others who carry the company’s ads. You can accomplish this by calling the company in order to discuss the issue.
If you’re considering dropping specific advertising that your sites have because they are not generating revenue for you, contact the company to see whether they have some advice for you before terminating your affiliate agreement to avoid being permanently barred from reinstating an affiliate marketing agreement with that company in the future.
Make sure you understand your affiliate marketing agreements in order to avoid the risk of violating your affiliate marketing agreement by discussing or writing about the company. Many affiliate agreements expressly restrict the way you can utilize your connection to the company.
If you get permission to incorporate information about a company whose ads appear on your site, including meeting goals of strengthening your connection to them by bringing them into your content, beware of cutting into your own profits by including a link to that company in your site’s content. By including a link to the company in your content, you’ve provided an alternative way for users to reach the company without using the click option that is the source of your revenue in affiliate marketing.
If you want to expand and strengthen your association with affiliates, consider starting with smaller companies and speaking with individuals with whom you have a personal relationship. If you know someone at the company whose advertising you’re carrying, call that person to discuss other ways you’d like to include information about the company including product reviews or invites for someone at the company to contribute a blog post to your blog.
Don’t try to expand your relationship with advertisers if you don’t intend to try their products so that you don’t diminish your own credibility in the eyes of your potential customers. Always couch your reviews of other companies and products in terms of what you like about a particular company or product that advertises on your site and avoid comparisons of that company or product to others in the same industry. Institute a process of rating your results from your affiliate marketing efforts each year to better determine companies with whom you’d like to strengthen your business relationship.
Successful affiliate marketing involves auditing the success and potential success you see for your business by carrying other companies’ ads. Use the suggestions above for strengthening your relationships in affiliate marketing to improve your bottom line.