There are many different advertising methods out there that require blatant marketing techniques, i.e. throwing ads directly in people’s faces. Other techniques, however, are a lot subtler and, at least in affiliate marketing, can be more effective. If you want to increase your advertising without going overboard, here are some simple tips to help.
Simply increasing the size of your font can indirectly create more attention without seeming as if you’re trying to stand out. Switching from 12pt text to 16pt text is a huge deal in an ad. Even going to 14pt from 12 in basic text makes a huge difference.
When someone loads up a website, the top of the site is the first thing they see. For most visitors, they will never go halfway down the page, much less to the footer. So instead of loading up on more ads, just focus more attention at the top of the page.
Proper grammar is imperative if you wish to make an impact in affiliate marketing. You won’t have to get creative with your adjectives or work up some compelling purple prose. Simply spend more time ensuring that your text is clean, easy to read, and grammatically correct.
One of the best ways to get people interested in your business and your products is to offer them something for free. It doesn’t have to be anything big; a simple eBook or similar product will more than suffice. The idea is to make sure the customer thinks they’re getting a lot more for their buck.
When you’re having people fill out forms on your site to opt into your network, you shouldn’t require their real name. This gives people cause for pause, because most are hesitant to reveal their real identities if they’re not planning on buying. Have them list their email. That’s more than enough.
Always remember that attention spans online are very short. Whether it’s the layout and navigation of your site, product descriptions, or other blocks of text, you need to ensure that you’re using the “less is more” adage to your advantage.
There is absolutely no reason to cloak an affiliate link. People who click-through when they don’t realize it are extremely unlikely to be coerced into purchasing. So it’s just a waste. Be open and let people see the link.
You also have to realize that there’s no reason whatsoever to hide your affiliate status. What are you planning to do? Are you trying to pretend that this is your product produced by your company? That’s just foolish; make it clear that you’re an affiliate.
Most people aren’t going to believe a word you say unless you have something to back it up, and this is where testimonials come in. Try not to use fake reviews here. Find people who are pleased with the product and offer them something for an honest review.
Although affiliate marketing isn’t exactly the hospitality industry, treating it like it is will help you to build a solid customer base. Always remember to put your customers first, no matter what.
Even though these few tips listed above aren’t all there is to know about affiliate marketing, they still provide you with a lot of good information. Just remember to continue learning about the field in general.