Whenever we read, watch or listen to something, we are mentally processing the input that comes into our cerebral cortex. The acronym NLP stands for “neuro-linguistic programming” which is a method of communication that teaches us the best way to feed people information in an irresistible way. Use these tips to build content that compels people to become customers.
Use a story to build power. There was a Doritos commercial during the Super Bowl a few years ago that featured a small dog, being taunted by a large man inside a house through a glass door. The man was holding a bag of Doritos. The connection was with all of us who have either been taunted and hated it, or have seen people being taunted. When the dog ran back and jumped through the door, knocking it on top of the man, and then took the bag of Doritos with him, all of laughed at the hilarity but also enjoyed the victory of the underdog. This narrative had nothing to do with the quality of the Doritos product at all, but the story attached itself in our memory banks, making a positive association with Doritos that asserts itself, at least on a subconscious level, each time we go shopping. The commercial clearly worked.
Build in words that appeal to the five senses, or as many of them as possible. Another Super Bowl commercial from a few years ago featured a man sitting on his front porch, eating some cheese pizza that he was flavoring with some Tabasco sauce, and it was the sauce that was the item being advertised. A mosquito would come up and sting the man, but the man would just smile and wait, because the mosquito would just explode a few seconds later, from the ostensible “heat” from the Tabasco sauce. This incorporated the sense of touch (the feel of the sting), the sense of sound (the buzzing mosquito and the explosion), the sense of taste (the pizza and the sauce), the sense of sight (the exploding mosquito flashing brightly) and the sense of smell (imagining the odor of cheese pizza and Tabasco). This ad clearly worked as well.
Always stay positive with your message, even if things become a little bit silly. Use your content to build positive connections with your potential clients, because if you do stand out, you want to stand out for good reasons — not bad ones. If you have a Flash video with your content, make sure that it is upbeat and, at least tangentially, related to the product that you are selling.
When you are communicating one on one with your potential clients, make sure that you ask questions that point the prospect in the direction of the benefits of membership with your organization. Don’t get off topic — even if you start talking about your personal life, allude to the ways in which membership in the affiliate marketing organization has improved your quality of life. You always want to keep the potential client focused on the reason for his conversation with you, even if that focus is subconscious: improving his financial position.
Use these tips to keep your content focused on selling your affiliate products by creating a need in the mind of the prospect.